OTT/CTV In Stream and Native Ad Experiences

OVERVIEW

OTT/CTV IN STREAM AND NATIVE AD EXPERIENCES

Evaluate ad placements in viewer's journey and propose the best touchpoint experiences

Internet-based Over-the-Top devices (OTT) and Connected TVs (CTV) are becoming increasingly widespread as consumers are cord-cutting from their cable providers. In addition, advertising dollars are shifting from television to streaming as advertisers embrace the flexibility of programmatic advertising. However, the current state of OTT advertising lacks the user interactivity and performance associated with web-based advertising. Presented here are my team's next-generation design proposals of ads within OTT application UIs and video content streams.

UI Audits of CTV and OTT
OTT App Ad Placements
Video Banner in Masthead and Native Placement
Geo-based Dynamic Content Optimized Overlay with Carousel
Loading Screen Ad with QR Code and Leave Behind Banner
Commerce flow with QR Code
Ad Placements on Verizon Stream TV

(2021 Q4) Please note this portfolio is a work in progress and incomplete - Thank you, Francis

PORTFOLIO

NATIVE AD FORMATS DESIGN GUIDE
An internal microsite providing design context for Verizon Media Native Ads
OTT/CTV IN STREAM AND NATIVE AD EXPERIENCES
Evaluate ad placements in viewer's journey and propose the best touchpoint experiences
LIVE STREAM COMMERCE
E-Commerce concepts for desktop and mobile video live-streaming
WATCH PARTY!
Watching and eating together with the Yahoo Sports Watch Together App
FINDING THE PERFECT BANNER
How design affects ad engagement and click through performance
IN GAME APP INSTALLS
Architecting a design platform for in game native ads