Hi, I'm Francis.

I’m a design leader and music producer. Over the past fourteen years at Splice and Yahoo, I’ve led teams through some of the hardest problems in creative technology, from defining how AI should fit into the creative process to building the organizations and cultures where great design actually happens.

This site shares the thinking behind my work. I explain how I defined problems, chose opportunities, led teams through uncertainty, and what I learned from setbacks. I show that design leadership is about process and judgment, not just end results.

Here you’ll find my writing on AI-native product vision, high-stakes execution, intentional team scaling, and the cultural shifts I helped shape. If my approach to design leadership interests you, I hope you enjoy the site. Thank you for visiting.