OVERVIEW

IN GAME APP INSTALLS

Architecting a design platform for in game native ads

Mobile gaming dominates all categories for iOS and Android app downloads. However, standard display static and video advertising within game apps have limitations for crafting experiences that appear more endemic, critical for tactics such as rewarded offers. A system for creative asset management is proposed to help scale the creation of native ad experiences that can complement or be an alternative to display advertising.

GAMING DOMINATES APP INSTALL CATEGORIES

‍Game publishers make majority of revenue form in-app advertising and in-app purchases. Dynamic game ads are updated in real time, interactive and can be displayed in game environment itself. Static game ads are static and most closely resembles traditional advertising. Rewarded video game ads gives player a chance to be rewarded with an in game reward in exchange for their attention.

Mobile Gaming tops social media and TV. Gamers are more captive and more likely to pay attention to ads in mobiles games compared to the internet, magazines or billboards. 76% of US gamers prefer opt-in rewarded ads compared to 24% for “mandatory” ads and ¾ millennials preferred opt-in rewarded ads over interstitials.

COMMON APP INSTALL AD FORMATS

Typically paid acquisition to app store for frictionless installation. Drive installs from outside of app marketplaces. Common formats/placements include
- Playable Ads
- In App Banners
- Interstitial Ads
- StoriesVideo
- Video End Cards
- Native placements