Video consumption is essentially a passive experience. Regardless, advertisers have big budgets and have a desire to maximize returns on their ad spends. How might we make video a more active and compelling experience? An approach would be to stitch together videos comprised of loopable sections. We can create an interactive storyboard that would drop you into different areas of the video. Overlayed touchpoints UI would jump you to different sections but in a fluid and seamless fashion.

Video asset is comprised of loopable sections