OVERVIEW

3D CREATIVE ASSET MANAGEMENT

Ad platform configuration of 3D models and discovery UIs

3D objects offer compelling ad experiences by providing users a higher level of interactivity. However, the adoption of 3D objects in advertising has been slow due to the lack of standard ad formats and complex workflows associated with creative asset management. My team has created a native ad format leveraging 3D objects and created a workflow to help scale the adoption of this format.

Marketers of consumer product goods are interested in increasing engagement with their ads. 3D model representations of their product offer a more immersive experience allowing the end-user to view the product from different perspectives. 3D models are also prevalent for AR applications. My team's objective was to extend the native ad experience with a 3D model. For the ad platform responsible for managing the ad campaign, we had to extend the UI to allow for the configuration of the 3D model for parameters such as camera position, lighting, and background color. A challenge we had from early UXR testing was interaction discoverability, as most end-users were not aware of the ad's interactivity. We experimented with animated icons to help with discovery.